Integrate Wingify with Albacross

This article covers the following:

• Overview
• Before You Begin
• Create an Albacross Connection in Wingify
• Import Attributes from Albacross
• Use Albacross Attributes for Visitor Targeting
• Enrich Visitor Data with Albacross
• Register Albacross Attributes in Wingify Data360
• Use Albacross Attributes for Visitor Segmentation
• Leverage Albacross Attributes in Visitor Dimensions
• Best Practices
• Troubleshooting
• FAQs

Overview

Albacross is a B2B lead generation and website visitor tracking platform that enables businesses to identify and engage potential customers. It supports lead generation, account-based marketing, CRM, and marketing tool integration and ensures GDPR compliance. Once integrated, it enriches IP data to enhance targeting capabilities in Wingify.

The Wingify–Albacross integration is key to unlocking firmographic insights in Wingify, such as industry, company size, and revenue. This integration brings critical B2B attributes into your testing workflow, enabling deeper post-campaign analysis. For example, you can segment traffic by firmographic data like domain, revenue, and company size for a clear, high-level view of your audience.

Key Benefits

Integrating Albacross attributes into Wingify offers the following benefits:

• Deeper Insights: Helps you understand how different B2B segments perform in your Wingify tests and personalization campaigns.
• Granular Analysis: Allows you to slice and dice report data based on specific company characteristics provided by Albacross.
• Informed Optimization: Helps you make data-driven decisions based on how variations resonate with distinct business audiences.

Before You Begin

• You must have an active Wingify Pro or Enterprise account.
• You must have an active Albacross account to access company-level intent and firmographic data.

Create an Albacross Connection in Wingify

Wingify supports the following Albacross connection types:

• Import Attributes from Albacross (Targeting): Allows you to target visitors in Wingify using Albacross Attributes.
• Enrich visitor data with Albacross (Data enrichment): Allows you to enhance visitor profiles with firmographic data from Albacross.

To create an Albacross connection in your Wingify account:

1. Log in to your Wingify account.
2. From the left panel, navigate to Configurations > Integrations.
3. Click the Albacross integration tile and click Create Connection.
4. Select the type of connection you want to configure.

All configured connections appear under the Active Connections section on the Albacross integration page.

Import Attributes from Albacross

Use this connection type to target visitors in Wingify using Albacross attributes.

To configure the connection:

1. Click Create Connection and select Import Attributes from Albacross.
2. In the Create Connection form, enter a name in the Connection Name field (for example, "Albacross segment connector").
3. Click Create Connection.

Once the connection is created, Wingify fetches the attributes from your Albacross account. You can then use Albacross attributes while creating Custom Segments for visitor targeting.

Use Albacross Attributes for Visitor Targeting

To use the Albacross attributes and segments as a targeting condition in Wingify, perform the following steps:

1. Log in to your Wingify account.
2. Go to Web Experimentation and select your campaign.
3. On the Configuration page, go to Targeting. Under Segments, select Custom Segment and create a segment using the Albacross Attribute to fetch the system-provided attributes from your Albacross account. Here's an example: You can create a custom segment of companies with a specific employee range. To do so, use the Albacross attribute - Employee Range.

4. To add multiple conditions, click Add another condition. You can define the logical relationship between conditions using the And/Or operators and use brackets to organize the segment condition.
5. Once done, click Save Segment.
6. In the pop-up that appears, enter the name of the segment, optionally add a description, and click Save.
7. Click Apply to apply the segment to the campaign.

You may notice a slight delay in Wingify changes appearing on the page, as it can take a few moments for the Albacross API to load the necessary information.

Enrich Visitor Data with Albacross

Use this connection type to enhance visitor profiles with firmographic data from Albacross.

To configure the connection:

1. Click Create Connection and select Enrich visitor data with Albacross.
2. In the Create Connection form, enter a name in the Connection Name field and click Create Connection.
3. After the connection is created, click Edit on the active connection.
4. In the Edit Connection form, click Select attribute. A Select attribute modal lists all the available attributes from your Albacross account.
5. Select the attributes you want to use in Wingify reports (for example, Address, City, State, Zip Code / Postal Code, Country, About Company).
6. Click Add.
7. Click Update Connection to save the changes.

The attributes you select here specify the data points Wingify should retrieve from Albacross when a visitor is recognized on your site.

After you enable and select attributes in the configuration, Wingify starts collecting the corresponding user data once traffic begins. These attributes initially appear in Wingify Data360 as UNREGISTERED ATTRIBUTES. You need to register them to make them permanent, assign user-friendly names, and ensure Wingify stores the data consistently for reporting.

Register Albacross Attributes in Wingify Data360

To register the attributes:

1. Navigate to Data360 > Attributes from the left-hand panel.
2. Scroll down the attribute list on the left to find the UNREGISTERED ATTRIBUTES section.
3. Locate the attributes prefixed with albacross (for example, albacross.company_employees, albacross.company_financial_report_to).
4. Click on an unregistered Albacross attribute you want to use (for example, albacross.company_employees).
5. Click the Sample Values tab to verify the kind of data being received.
6. Click the Register Attribute button in the top-right corner.

A Create Attribute form appears when you click Register Attribute.

1. In the Create Attribute form:
• Review the Attribute Name and modify it to make it user-friendly (for example, "Albacross Company Country"). Keep the API Name as is unless you have a specific reason to change it.
• Verify the Data Type (usually Text).
• Add a Description if desired.
• Configure Data anonymization rules if needed (though typically not required for firmographics).
2. Click Create.
3. The attribute will now appear under MY ATTRIBUTES (or another relevant category if customized) and will be available for use in Reports under Custom Segment.
4. Repeat steps 4-9 for each Albacross attribute you selected during the configuration phase to use in reports.

Use Albacross Attributes for Visitor Segmentation

Once you have configured and registered your Albacross attributes in Data360, you can use them to segment your visitors in Wingify Testing campaign reports. To filter your report data based on specific firmographic or intent criteria captured from Albacross:

1. Navigate to the Reports tab of a running or completed Wingify Testing campaign.
2. Click the All Visitors dropdown menu.
3. Select Custom Segment.
4. In the segment builder, select the first dropdown and search for your registered Albacross attribute (for example, Albacross Company Name).
5. Select the desired attribute.
6. Choose an operator (for example, equals, contains) and enter the desired value you want to segment by (for example, “Amazon").
7. Click Filter. After you apply the filter, the report displays data only for visitors who met the specified Albacross attribute condition during their session.
8. To remove the segment, select the Custom Visitors dropdown and select Clear Segment, then click Filter.

Leverage Albacross Attributes in Visitor Dimensions

You can break down your Wingify Test reports using Albacross attributes as Visitor Dimensions. This helps you understand how different groups of visitors, based on company details or intent signals, interacted with your test variations. To do so:

1. Navigate to the Reports tab of a Wingify Testing campaign.
2. Set the Visitor Segment to All Visitors to avoid limiting your view with filters.
3. Select the Visitor Dimensions dropdown menu and search for your registered Albacross attributes.
4. Select the Albacross attributes you want to use as dimensions (for example, albacross Company Industry) and click Apply. You can select more than one dimension if needed. When you click Apply, the report updates to show the key metrics (visitors, conversions, rates) for each variation, grouped by the selected Albacross attribute value.
5. To remove the dimension, click the Visitor Dimensions dropdown, uncheck the attributes, or click Reset, and then click Apply.

Best Practices

To get the most value from your Albacross integration with Wingify, follow these best practices when working with Albacross attributes in Data360 and campaign reports:

• Integrate only those Albacross attributes that you plan to use for analysis. This keeps your Data360 workspace and reports streamlined and easier to manage.
• When registering attributes in Data360, rename them to be easily recognizable (for example, Albacross Employee Range instead of albacross.company_employee_range). This helps you quickly identify attributes while building segments or filtering reports.
• Start by integrating key company-level attributes like Industry, Employee Range, and Revenue Range. These attributes often yield the most actionable insights.
• For deeper insights, combine Albacross attributes with other Wingify data, such as traffic source, device type, or on-site behavior, to create advanced custom segments.
• After setting up the integration, periodically review sample values in Data360 and check how the attributes appear in your reports. This ensures that data flows correctly from Albacross and is captured as expected.

Troubleshooting

• Albacross attributes are missing in the Select Attributes from Albacross modal during configuration.

Possible Cause: The integration may not be fully set up or authenticated. 

Recommended Solution:

• Ensure the Wingify–Albacross integration is active and correctly authenticated.
• Confirm your Albacross account contains data for the attributes you're trying to access.
• If the issue persists, contact Wingify Support for assistance.

• Selected Albacross attributes do not appear under Unregistered Attributes in Data360

Possible Cause: Configuration may not have been saved, or data may not have started flowing yet. 

Recommended Solution:

• Verify that you've saved the integration settings after selecting the attributes.
• Allow Wingify some time (typically a few minutes to a few hours) to detect incoming attribute data.
• Ensure the Wingify SmartCode is appropriately installed on all relevant pages where Albacross is expected to identify visitors.

• Registered Albacross attributes are not visible in Visitor Segments or Visitor Dimensions in reports

Possible Cause: The attribute might not be fully registered, or access limitations could prevent visibility. 

Recommended Solution:

• Check that the attribute is listed under registered attributes in Data360, not under Unregistered.
• Confirm that your Wingify plan supports Data360 reporting features.
• Ensure you have the correct permissions to view and use advanced segmentation.
• Be aware that data takes time to populate. Verify that the report’s date range includes sessions after registering the attribute.
• Albacross attributes appear in reports but do not show data or display as “(not set)”

Possible Cause: Visitor sessions may not receive Albacross identification, or the campaign may not have received enough traffic. 

Recommended Solution:

• Ensure Albacross identifies visitors and sends attribute data for the sessions included in your campaign.
• Verify that your campaign received traffic after configuring the integration, and attributes were registered.
• Double-check the report's date range to confirm it covers the correct time period.
• Cross-reference values with your Albacross platform to validate data availability and accuracy.

• Albacross attribute data in reports appears inaccurate or incomplete

Possible Cause: Attribute mapping or type configuration may be incorrect, or there may be a mismatch in how the data is defined. 

Recommended Solution:

• Compare the values shown in Wingify reports with your Albacross dashboards to identify discrepancies.
• Confirm that the attribute is properly defined in Data360, with the correct data type selected.
• Re-check the original Albacross configuration to ensure the right attribute version is being used.

FAQs

• How long does it take for Albacross data to appear in Wingify reports?

Wingify begins collecting data for the selected Albacross attributes once the integration is configured and the attributes are registered. However:

• Data collection begins only after the setup is complete. Sessions that occurred prior to the configuration are not included.
• You’ll need to wait for new traffic (with visitors identified by Albacross) to populate reports.
• The timing depends on your website traffic volume and campaign audience.

• What happens if I later uncheck an Albacross attribute in the integration settings?

If you deselect an attribute in the Albacross integration:

• Wingify stops collecting that attribute going forward.
• The previously collected data for that attribute will remain in your reports (unless manually deleted), but it won't update with new sessions.
• You can re-enable the attribute later if needed.

Need more help?

For further assistance or more information, contact Wingify Support.