What is Your Website’s Experience Score?

Overview

The Experience Score is the average score that Wingify gives your website based on the overall analysis in Wingify Behavior Analytics. It is typically evaluated based on the frustration exhibited by visitors as dead clicks and rage clicks. These may be due to any code error or UX issue on the page.

The Experience Overview section on the Behavior Analytics > Dashboard page displays the overall experience score for your website, calculated as the weighted average of dead and rage clicks across all your web pages for the selected period.

The overall experience score is also presented as a graph highlighting the trend of the overall experience score (Y-axis) across the dates (X-axis).

The overall experience score is calculated as the average of all the sessions' experience scores on your website.

Each session’s experience score = {1 - 0.5 [D /(D + C) + R /(R + C)]}*100%

where,

D - number of dead clicks

C - number of non-struggle clicks

R - number of rage clicks

Therefore, the overall experience score of your website = the sum of the experience scores across all sessions divided by the number of sessions.

Let’s say that in a session that has a record of 500 clicks, out of which 32 and 47 are the number of dead and rage clicks, respectively. Then, the experience score for that session will be 1 - 0.5 [32/(32+421) + (47/47+421)]*100% = 91.44%.

Besides the overall experience score, the Experience Overview section also features the following subsections:

Pages that require improvement

This highlights the URLs of your web pages that have low experience scores. Clicking on each URL, you can take a deep dive into the insights of this page. They intend to draw your attention to the areas that caused the friction, resulting in dead and rage clicks.

Here, each URL is presented with an experience score, derived by averaging the experience scores of all sessions that featured that page. In other words, a session's experience score at the page level is computed based on the weighted average of all the dead and rage clicks on the given page.

For instance, your newly designed product page would have bewildered some visitors because some of the UI elements’ appearances appeared to be clickable. But they aren’t, resulting in friction. Now, with the deep-dive insights we provide for this page, you can easily spot the errors as well as the dead and rage clicks. This will help you rectify those specific areas faster.

If you wish to check out the performance of any specific page that is not listed here, click on the Get behavior analytics for a particular page link at the bottom of the list.

This allows you to enter the URL of any page whose insights you want to know. To know how to interpret the insights, see Use Wingify Behavior Analytics Dashboard to Monitor Websites.

Segments that require improvement

This highlights the segments identified as having low experience scores. They intend to help you spot and act on those specific segments by analyzing and identifying the factors that caused the friction leading to dead and rage clicks.

For example, a spike in rage clicks on a specific CTA by visitors using the Chrome browser may indicate an underlying UI glitch that could impact sales for the day.

Here, each segment is presented with an experience score, calculated as the average across all sessions for that segment. It is evaluated for all the sessions that involved the given segment.

On an overall scale, friction from rage clicks and dead clicks may be caused by a UI element’s appearance or a webpage error. Spotting these can help you amend them and ease your visitors' journey, making it seamless through your website.

Need more help?

For further assistance or more information, contact Wingify Support.