When you view Wingify reports data using Google Analytics (GA), you may sometimes notice that GA has reported an increase in the bounce rate and page engagement. Although the bounce rates and engagement may not have increased, GA reports might display an increase. This occurs mostly when you are running a split URL campaign.
NOTE: A/B test campaigns are not affected by this. However, if there are any custom codes added in the code editor for redirection, then it might lead to such instances.
In a split URL campaign, when your website visitors land on the control, Wingify will automatically redirect visitors to all variations equally. If you are using Wingify Async SmartCode for the campaign, GA tracks conversions as follows:
- If the redirection occurs within the same domain, GA tracks the event as page engagement.
- If the redirection is to a different domain, GA tracks the event as the bounce rate.
Tracking Bounce Rate in Wingify
If your account is enabled with Data360, Wingify allows you to measure the bounce rate on your website through metrics. However, the determination of a bounce in Wingify differs from that of GA.
In Wingify, a bounce is counted when a visitor, after becoming part of the campaign, does not revisit the same page nor proceed to any other.
If your Wingify account is not enabled with Data360, you can track the bounce rate in a test campaign by setting up an Engagement Goal. The engagement goal is triggered when a visitor interacts with the website where the test campaign is running. You can analyze the data to view the number of visitors who engaged with the website against the goal conversion numbers.