Feature Availability: This feature is available for Wingify Web Experimentation, Personalize, and Web Rollouts with the Pro and Enterprise plans.
This article covers the following:
- Overview
- Before You Begin
- Create a Triblio Connection in Wingify
- Use Triblio Data as a Targeting Condition in Wingify
Overview
Triblio is a cloud-based marketing tool that assists small to medium-sized organizations in developing sales, site personalization, and advertising campaigns. Using Triblio enables users to utilize AI for orchestration, account identification, and cataloging purchasing intent.
With appropriate content, CTAs, and messaging, Triblio assists in engaging and managing visitors. Users can use the Triblio account scores to target specific leads and tailor the web experiences for their visitors.
To know more about Triblio, click here.
Before You Begin
- You have an active Triblio account.
- The Wingify SmartCode is installed on your website.
Create a Triblio Connection in Wingify
With the Wingify-Triblio integration, you can utilize the company attributes available in Triblio like name, country, and so on to deliver personalized content to any visitor from a specific company’s IP address.
To create a Triblio connection in your Wingify account:
- Log in to your Wingify account.
- From the left panel, navigate to Configurations > Integrations.
- Click the Triblio integration tile.
- Click Create Connection and select Import Segments from Triblio.
- Enter a name in the Connection Name field and click Create Connection.
Use Triblio Data as Targeting Condition in Wingify
To use the Triblio integration as a targeting condition in Wingify:
- Log in to your Wingify account.
- Go to Web Experimentation and select your campaign.
- On the Configuration page, go to Targeting. Under Segments, select Custom Segment and create a segment using the following condition: Triblio Attribute.
Info: We are only extracting the attributes used to build an audience based on firmographic data in Triblio.
To know more about custom segments in Wingify, refer to Define Custom Visitor Segments. Note: When you choose Triblio Attribute as a targeting condition, Wingify sets the Poll Until setting to Custom Event by default. You can find this under the Settings section within the Custom Segment. The Custom Event setting includes a code snippet that waits 5 seconds for Triblio to be available. The segmentation condition does not apply and hence the visitor does not become a part of the campaign if this is not available within 5 seconds. To modify the wait duration, change the 5000 value in the setTimeout function within the code snippet to your desired duration in milliseconds.
- To add multiple conditions, click Add another condition. You can also define the logical relationship between conditions using the And/Or operators and use brackets to organize the segment condition.
- Once done, click Save Segment. In the popup that appears, enter a segment name, optionally add a description, and click Save.
- Click Apply to apply the segment to the campaign.
You might experience a delay in Wingify changes getting applied on the page as the Triblio API call might take some time to populate the required information on the page.
Need more help?
For further assistance or more information, contact Wingify Support.