To understand how the targeting needs to be configured for each of the experiences in your Personalize campaign and how it works, have a look at this example.
Consider you have three campaigns, Campaign #1, Campaign #2, and Campaign #3, running on three different web pages. Each of these campaigns has two Experiences.
Here, we are typically testing three different pages of a website in three different campaigns with the intent that if a visitor becomes a part of Experience #2 in campaign #1, they must also become a part of Experience #2 in campaign #2 and #3 as well instead of Experience #1.
Now, you can set the cookie-based variation targeting and set custom segment conditions in the Settings > Targets section of your test campaign. This section lists all the experiences you have created in your campaign.
Set up the following cookie segmentation condition for each of your campaigns:
Attention: The cookie name used depends on when your account was created:
Account created |
Cookie name format |
| Before June 14, 2026 | _vis_opt_exp_CAMPAIGN_ID_combi |
| On or after June 14, 2026 | _wingify_exp_CAMPAIGN_ID_combi |
If your account was created on or after June 14, 2026, replace _vis_opt with _wingify_exp in all cookie names below.
Campaign #1:
- Experience #1: (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “1″)
- Experience #2: (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “2″)
Campaign#2:
- Experience #1: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “1″)
- Experience #2: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_3_combi” is “Blank” OR “2″)
Campaign #3
- Control: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “1″) AND (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “1″)
- Variation: (Cookie “_vis_opt_exp_1_combi” is “Blank” OR “2″) AND (Cookie “_vis_opt_exp_2_combi” is “Blank” OR “2″)
The _vis_opt_exp_CAMPAIGN_ID_combi cookie is generated when the visitors become part of a particular combination of a campaign. In the combination cookie, Experience #1 always has the value of 1, Experience #2 has the value of 2, Experience #3 has the value of 3, and so on.