Web Experimentation

Introduction to Web Experimentation

• Overview of Wingify Web Experimentation
• Types of Tests in Wingify
• Things to Consider While Working with Wingify Web Experimentation
• Introduction to A/B Testing
• Introduction to Multivariate Testing
• Introduction to Split URL Testing

Campaign Configuration

• Monitor and Manage Campaigns from the Campaign Listing Page
• Campaign State Lifecycle in Wingify
• Generate Campaigns using Wandz
• Create a Campaign in Wingify
• Set Up Pages for Your Campaign
• Create and Configure Variations and Traffic

Targeting and Segmentation

• Use Segmentation in Wingify
• Use Standard Segments in Wingify
• What Are Saved Segments in Wingify
• Define Custom Visitor Segments in Wingify
• Adding Visitor Behavior as Target Conditions in Wingify
• Targeting Visitors Using Attributes List in Wingify

Campaign Reports

• Wingify Campaign Reports: Statistical Models and Inference Levels
• Level 0: Gathering Reliable Data for Website Optimization
• Level 1: Analyzing Average and Normal Distributions
• Level 2: Interpreting Expected Improvement in Web Experimentation
• Level 3: Calculating the Probability of Improvement
• Navigate the Campaign Reports Dashboard

Account Based Marketing

• Manage Visitor Identification for Account-Based Marketing Campaigns
• Configure Account-Based Marketing Campaigns in Wingify

• Use Marketo Data in Wingify for Account-Based Marketing
• Use Salesforce Data in Wingify for Account-Based Marketing
• Use Hubspot Data in Wingify for Account-Based Marketing
• Manage CRM Data in Data Studio

Shared Resources

• Track Your Wingify Campaign Activities
• Estimate the Duration to Get Statistically Significant Results From Your Test in Wingify
• Use URL Patterns in Wingify
• Warnings in Wingify
• Understand the Working of Multi-Armed Bandit in Wingify
• Ways to Minimize the Time to Reach Statistical Significance

SmartStats

• What is SmartStats?
• Interpreting an A/B Test Report
• Estimating Your Campaign Duration and Sample Size
• Understanding Statistical Configuration
• Leverage Graphs to Analyze Your Campaign Report
• What is Bayesian Statistics?

Troubleshooting and FAQs

• How Does Wingify Serve the Changes Made to a Variation?
• Wingify Troubleshooting: ‘Clicks on a Link’ Goal is Not Working
• Wingify Troubleshooting: Track Form Submits to Goal is Not Working
• Wingify Troubleshooting: Goal Conversions Are More Than the Total Visitors Tracked
• Wingify Troubleshooting: Revenue Goal Data Does Not Match Page Visits Conversions Data
• Wingify Troubleshooting: Track Page Visits Goal is Not Working or Tracking Less Conversions