Web Experimentation
Build and test experiences for improving your website conversion rate.
Introduction to Web Experimentation
- Overview of Wingify Web Experimentation
- Types of Tests in Wingify
- Things to Consider While Working with Wingify Web Experimentation
- Introduction to A/B Testing
- Introduction to Multivariate Testing
- Introduction to Split URL Testing
Campaign Configuration
- Generate Campaigns using Wingify AI
- Create a Campaign in Wingify
- Set Up Pages for Your Campaign
- Create and Configure Variations and Traffic
- Set Up Metrics for Your Campaign
- Configure Targeting and Triggers
Targeting and Segmentation
- Report Segmentation in Wingify
- Break down Test Reports by Visitor Dimensions in Wingify
- Use Standard Segments in Wingify
- Use Segmentation in Wingify
- Define Custom Visitor Segments in Wingify
- What Are Saved Segments in Wingify
Shared Resources
- Monitor and Manage Web Experimentation Campaigns from the Campaign Listing Page
- Track Your Wingify Campaign Activities
- Use URL Patterns in Wingify
- Understand the Working of Multi-Armed Bandit in Wingify
- Ways to Minimize the Time to Reach Statistical Significance
- Flush Data From a Campaign in Wingify
Campaign Reports
- Document Campaign Learnings in Wingify
- Understanding Sample Size Calculations
- Wingify Campaign Reports: Statistical Models and Inference Levels
- Navigate and Customize Your Campaign Report
- Avoiding Misinterpretations in Data Analysis (Simpson's Paradox)
- Assessing the Maximum Duration of Your Campaign
Troubleshooting and FAQs
- What Are Controls and Variations in Wingify?
- How Does Wingify Calculate the Percentage of Traffic to Be Included in a Test?
- How to Implement a Change Across Your Website in Wingify?
- How to Email or Download a Test Report in Wingify?
- Creating Device-Specific Tests for Websites in Wingify
- How to Set Up a Split URL Test for Multiple Pages in Wingify?