This article covers the following:
Overview
Kissmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business.
Integrating Kissmetrics with Wingify enables you to send campaign and variation data to Kissmetrics, helping you monitor and compare campaign performance.
Before You Begin
- You have an active Kissmetrics account.
- The Wingify SmartCode is installed on your website.
Create a Kissmetrics Connection in Wingify
Wingify supports the following Kissmetrics connection type:
Send campaign data to Kissmetrics (Push based): Allows you to send Wingify campaign and variation data to Kissmetrics for analytics and reporting.
To create a Kissmetrics connection in your Wingify account:
- Log in to your Wingify account.
- Navigate to Configurations > Integrations.
- Click the Kissmetrics integration tile and click Create Connection.
- Select Send campaign data to Kissmetrics.
- Enter a name in the Connection Name field.
- Click Create Connection.
All configured connections appear under the Config > Active Connections section on the Kissmetrics integration page.
Note: To set this connection as the default for new campaigns, switch on the Default toggle for the Send campaign data to Braze connection. After a connection is marked as the default, Wingify automatically uses it for all new campaigns. Existing campaigns are not affected. If no connection is marked as default, or if multiple connections are configured, you must manually select the correct connection for each new campaign.
- Navigate to Web Experimentation.
- Select the desired campaign, and go to Configuration > Integrations.
- Select Kissmetrics from the list of available integrations.
Specifications of Wingify Campaign Data Sent to Kissmetrics
The data from Wingify is sent to Kissmetrics in the following format:
vwoKmData['VWO-Test-ID-' + expId] = _vwo_exp[expId].comb_n[variationId]
Event name: wingify
Properties
{
campaign_id: "{CAMPAIGN_ID}",
variation_id: "{VARIATION_ID}",
campaign_name: "{CAMPAIGN_NAME}",
variation_name: "{VARIATION_NAME}",
user_id: "{USER_ID}",
target_id: "{TARGET_ID}",
target_name: "{TARGET_NAME}"
}
View Reports in Kissmetrics
In Kissmetrics, navigate to the TRACKED PROPERTIES section and look for a property named VWO-Test-ID-# (where # is the Campaign ID). The property displays the variation assigned to the visitor in the campaign, for example, VWO-Test-ID-120.
View Your Wingify Campaign ID
You can find the campaign ID directly in the Web Experimentation dashboard. The ID column displays the campaign ID for each campaign in the list.
Alternatively, to find your test campaign ID at the campaign level, go to Review, scroll down to the Other Information section and check the Campaign ID.
Need more help?
For more information or further assistance, contact Wingify Support.