Import Mixpanel Cohorts into Wingify for Campaign Targeting

This article covers the following:

• Overview
• Export Cohorts from Mixpanel
• Add Exported Cohorts in Wingify
• Use Mixpanel Cohorts for Targeting Your Wingify Test Campaigns

Overview

With imported Mixpanel cohorts, you can target specific groups of visitors in your Wingify campaigns. For example, if you want to engage newsletter subscribers, you can create a campaign that offers them a personalized promotion or discount. This ensures that your targeting is precise and your offers are relevant to drive better engagement and conversions.

To import Mixpanel cohorts into Wingify, create an Import Cohorts from Mixpanel connection. Refer to Integrate Wingify With Mixpanel to set up the connection. Once created, the API key is generated and displayed in the Active Connections table. Use this key to configure the Wingify integration in Mixpanel.

Importing Mixpanel cohorts into Wingify and using them to target visitors in your campaign involves the following steps:

Export Cohorts from Mixpanel

Perform the following in your Mixpanel account to enable Wingify integration in Mixpanel and configure the export of the relevant cohorts:

1. Navigate to the list of integrations and connect the Wingify integration using the API key generated in Wingify when prompted to enter the API key.
2. To export the relevant cohorts to Wingify, go to Cohorts, select the ellipsis icon (...) along the respective cohort, select Export to, and select Wingify integration.

Add Exported Cohorts in Wingify

To add Mixpanel cohorts into your Wingify account:

1. Go to Configurations > Integrations > Mixpanel.
2. Under Active Connections, find the Import Cohorts from Mixpanel connection and click Add Cohorts.
3. In the Add Mixpanel Cohorts popup, select the required cohorts from the list and click Add.

Use Mixpanel Cohorts for Targeting Your Wingify Test Campaigns

All Mixpanel cohorts that are synced into Wingify appear as Attributes List in Wingify. You can access the attributes lists from Settings > Accounts > Attributes in Wingify and use them to target visitors for your test campaigns.

For example, you want to target visitors from your Mixpanel cohorts who have a certain cookie value. Perform the following steps in your Wingify campaign:

1. Go to Web Experimentation and select your campaign.
2. On the Configuration page, go to Targeting. Under Segments, select Custom Segment.
3. From the first dropdown, select the attribute you want to use. Select Cookie value.

4. Enter the cookie name based on when your account was created:

   Account created	Cookie name
   Before June 14, 2026	_vwo_uuid
   On/After June 14, 2026	_wingify_uuid

5. From the dropdown next to the name field, select In list, and in the subsequent dropdown, select the Mixpanel cohort list.
6. Click Save Segment. In the popup that appears, enter a name in the Segment Name, optionally add a description, and click Save.
7. Click Apply to apply the segment to the campaign

Need more help?

For further assistance or more information, contact Wingify Support.