Some Use Cases Where I Can Use Custom Trigger in Wingify – Wingify

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Custom triggers allow you to run experiments in situations where the default Wingify trigger conditions are ineffective. The following examples are some unique cases that require the flexibility and power that the custom trigger offers:

Triggers for Shopping Cart Abandonment
When a Goal Conversion is successfully recorded
A survey targeting specific variation

Note: You must always wrap the code for a custom trigger inside a function to ensure its successful execution.

Info: If your account is enabled with Data360, you will be able to use Metrics instead of Goals for tracking standard and custom events in your campaigns. However, the concepts explained in this article pertaining to Goals are applicable to Metrics in parallel.

Example 1: Shopping Cart Abandonment

Suppose a user has added $200 worth of products to his shopping cart and leaves the checkout page without purchasing. As a marketer, you'd be interested in learning the cause of such behaviour. The following code will execute the trigger if the order value is greater than $100.

function() {
    $(document).ready(function() {
        if ($("label.order-value").text() >= 100) {}
    });
} //Call this method to show the survey executeTrigger();

function() {
 function init() {
   var el = document.querySelector('label.order-value');
   if (el && parseFloat(el.textContent) >= 100) {
     executeTrigger();
   }
 }
 document.readyState !== 'loading'
   ? init()
   : document.addEventListener('DOMContentLoaded', init);
}

Example 2: Successful Goal Conversion

If you want to show the survey when a goal from an existing campaign in Wingify is executed, you can use the following code in the custom trigger. The following code will execute the trigger if a goal is converted for an existing campaign.

function() {
    window.VWO = window.VWO || [];
    VWO.push(['onGoalTrigger', CAMPAIGN_ID, GOAL_ID, function() {
        executeTrigger();
    }])
}

function() {
   window.Wingify = window.Wingify || [];
   Wingify.push(['onGoalTrigger', CAMPAIGN_ID, GOAL_ID, function() {
       executeTrigger();
   }])
}

Replace CAMPAIGN_ID and GOAL_ID with your campaign id, goal id, and variation id. Goal ids are available in the report against each goal name. So goal G1 has a goal id of 1, goal G2 has an id of 2, and so on. Variations ids, too, are available in the report against the variation names. So variation v1 has a variation id of v2 (Control has the variation id of 1), and so on.

Example 3: For Specific Variation

If you want to target a specific survey to a specific variation of a campaign, use the following code in the custom trigger. The following code will execute the trigger if a particular variation from an existing campaign in Wingify is displayed.

function() {
    window.VWO = window.VWO || [];
    VWO.push(['onVariationShown', CAMPAIGN_ID, VARIATION_ID, function() {
        executeTrigger();
    }])
}

function() {
   window.Wingify = window.Wingify || [];
   Wingify.push(['onVariationShown', CAMPAIGN_ID, VARIATION_ID, function() {
       executeTrigger();
   }])
}

Replace CAMPAIGN_ID, GOAL_ID, and VARIATION_ID with your campaign id, goal id, and variation id. Goal ids are available in the report against each goal name. So goal G1 has a goal id of 1, goal G2 has an id of 2, and so on. Variations ids, too, are available in the report against the variation names. So variation v1 has a variation id of v2 (Control has the variation id of 1), and so on.

Articles in this section

Example 1: Shopping Cart Abandonment

Example 2: Successful Goal Conversion

Example 3: For Specific Variation

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