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To optimize your website’s conversion, choose a testing method based on your business use case:
- Choose the Split URL testing method when your objective is to determine which design works better for your audience. Here the variations are hosted on different URLs. This testing is recommended when you have some major changes to your website.
- Choose the A/B testing method when your objective is to determine how minor changes on your webpages affect the conversion rate. Here, variations are generally tested with smaller changes.
- Choose the Multivariate testing method when your objective is to determine what combination of elements works best for your audience. Here, multiple variations with different combinations of elements on a page are tested.
Note: Running multiple split URL tests on the same control URL simultaneously will cause conflicts as each test will redirect visitors to different variation URLs at the same time. When the same visitor is being redirected to different variation URLs, the visitor data may be recorded for multiple scenarios and result in skewed reports.