Filter Your Report Data

This article covers the following:

• Overview
• Set the Date Range
• Specify the Visitor Segment
• Specify Visitor Dimensions
• Filter by Variations
• Choose the Metric

Overview

By default, Wingify presents the data from the time the campaign started. However, you can narrow your analysis by selecting a specific date range, applying visitor segments (including Item, Product, and Transaction event conditions, as well as metric-based conditions), and adding visitor dimensions.

Set the Date Range

Click on the date filter, set the date range for which you want to view the report and click Filter. To see the historical data for recent times, you can also use the quick filters - Today, Yesterday, Last 7 days, and Last 15 days, and Last 30 days.

Specify the Visitor Segment

Read the behavior of different cohorts toward your variations by creating different combinations of segmentation criteria to gain their insight by clicking All Visitors. Doing so displays the following sections:

• Standard Segments - Features predefined segment templates that feature system attributes you can apply by selecting the appropriate one.

• My Segments - Features the custom segments you created in the Custom Segments section and saved. In the case of a Data360 account, you can also see the segments you have created in Data360 > Segments.
• Custom Segment - Allows you to create custom segments using system attributes along with custom attributes (for Data360 accounts), event conditions, and metric conditions. You can also reuse previously saved segments when filtering campaign reports. Using custom segments, you can analyze report data for visitors who performed Item, Product, or Transaction events, or who met metric-based criteria. For example, you can filter reports to view visitors who completed a Transaction event or visitors who converted on a particular metric in a selected campaign. 

To know how to apply these post-segmentation options, refer to this article.

Specify Visitor Dimensions

Visitor Dimensions are those standard visitor attributes with which you can classify your campaign report. These become the first column of your report. These include the country they came from, the device and the browser they used, and similar data points. To filter the report by visitor dimensions, click Visitor Dimensions and select the visitor dimension you want to apply. To know more about creating and applying Visitor Dimensions, refer to Breakdown Test Reports by Visitor Dimensions in Wingify.

Filter by Variations

The Variations filter lets you show or hide specific variation rows in the report table. This is useful when a campaign has many variations, and you want to focus on a subset for comparison or reporting.

To filter variation rows:

1. In the report table header row, click the filter icon next in the Variations column header.
2. The variation filter panel opens. Select the checkboxes next to each variation you want to display.
3. Click Apply.

Unselected variations are hidden from the table.

Choose the Metric

Reports are presented for individual metrics. By default, you get to see the report for the primary metric. It’s simply significant because it’s the one based on which the campaign decisions are made. To view the report for other metrics, click the corresponding from the left.