Note: Wingify Goals are upgraded to a more powerful and unified solution: Metric Reports and Funnel Reports. The legacy Goals feature will be officially deprecated in the coming months.
- Non-Data360 accounts can continue using Goals until they migrate to the Data360 framework.
- New Data360 accounts (accounts created after Feb 25, 2025) will not have access to Goals.
- Existing Data360 accounts will retain access to Goals for a limited time during the transition period.
For more information on the upgraded solutions, refer to Wingify Metric Reports or Funnels in Data360 or contact your Customer Success Manager.
To measure the success or failure of your Wingify test, certain criteria must be met. This criterion is typically termed as Goals. Setting up goals for your Wingify test is the most integral part as it enables you to collect and analyze the data to evaluate the conversions on your website.
Each visitor on your website has some specific purpose, be it gathering information, checking out pricing, subscribing to a newsletter, purchasing, submitting their contact details to get further information, or something similar. All these actions constitute a goal that you can track and identify ways to improve your website conversions.
All the visitor actions on your website generate value in terms of revenue, user signups, lead generation, and so on. Goals typically help in measuring the health of your website by ascertaining the health of your goals.
Goals in Wingify are broadly categorized as:
Wingify Insights Goals
Insights Goals in Wingify are typically created to assess the current visitor behavior and trends on your website. For example, if you only want to check how the Subscribe CTA button is performing in general, not as an assessment of test variations, you can simply achieve this by using these goals. These are specifically used to analyze website performance. To create a Wingify Insights goal, go to INSIGHTS > Goals.
Wingify Insights goals can also be used to set up a funnel to analyze drop-off trends, etc. To know how to do this, refer to Creating a Funnel in Wingify.
Wingify Insights supports the following goal types:
- Track Page Visits
- Track Form Submits
- Track Clicks on Link
- Track Clicks on Element(s)
- Track Revenue
- Track Custom Conversion
To learn more about these goals, refer to Types of Conversion Goals in Wingify Insights.
Wingify Testing Goals
Note: If your Wingify account is enabled with Data360, you will be able to use Metrics instead of Goals for tracking standard and custom events on your website for Wingify Testing. Unlike Goals, Metrics can be used across campaigns and can track multiple conversions.
Testing Goals in Wingify are created to actually measure the performance of different variations of a test campaign. Based on the performance, you can choose to show the variation to your visitors that performs the best. For example, you may be creating an A/B test to check if any change in the color and size of the CheckOut button records more conversions. To create a Wingify Testing goal, go to the TESTING feature in the Wingify app, and select a test type, say A/B or Multivariate or any other.
Wingify Testing supports the following goal types:
- Tracks Page Visits on
- Tracks Engagement
- Tracks Form Submits to
- Tracks Click on Link
- Tracks Click on Element(s)
- Tracks Revenue On
- Tracks Custom Conversion On
To learn more about these goals, refer to Types of Conversion Goals in Wingify Testing.