Integrate Wingify With Econda

This article covers the following: 

• About Econda 
• Enable the Econda integration for your Wingify account 
• Specifications of Wingify experiment data sent to Econda

About Econda

Econda collects e-commerce data from thousands of online shops across more than 1,000 global customers. It then enriches this data, generates quick reports, builds user profiles, and creates product recommendations, sending all of this back to the online stores in real time.

Econda manages customers' data using the latest methods and cutting-edge technology, helping them capitalize on their E-commerce data.

To learn more about Econda, click here.

Integrating Wingify with Econda lets you push your website visitor data from Wingify to Econda for further analysis. With the Wingify-Econda integration, you can further slice and dice key metrics and see how they perform across each A/B test variation.

Enabling the Econda Integration for Your Wingify Account

Prerequisites

1. An active Econda account
2. Implement Econda Analytics code on your webpage

To enable the Wingify <> Econda integration on your Wingify account:

1. Log in to your Wingify account.
2. From the left panel of your Wingify dashboard, go to Configurations > Integrations. 
3. Search for Econda integration in the search bar.
4. Click on the Econda tile. and enable it. The Econda screen appears.
5. Click Create connection. A panel appears on the right.
6. In the panel, click Send campaign data to Econda.
7. In the Connection Name field, enter a name for your connection.

8. Click Create Connection.

   Note:

   • You can set this connection as the default for all new campaigns you create henceforth. To set it as the default connection, switch on the Default toggle for the Send campaign data to Econda connection. Once a connection is marked as default, Wingify automatically applies it to all new campaigns. Existing campaigns remain unaffected. If no default connection is set, you must manually select the appropriate connection for each new campaign.
   • To enable the connection for individual campaigns, go to Web Experimentation, select a campaign, go to Configuration > Integrations, select Econda, and click Save Changes.

Specifications of Wingify Experiment Data Sent to Econda

The data from Wingify is sent to Econda with the following specifics:

• Accounts created before June 14, 2026
• Accounts created on/after June 14, 2026

"abtest":[["campName,varName"]]"

"Event name: event
Properties{
  abtest: [wingify-{CAMPAIGN_ID}, {VARIATION_NAME}],
}"

Where campName is the Campaign Name, and varName is the Variation Name in Wingify.