Integrate Wingify with Adobe Experience Platform via Adobe Data Collection

Feature Availability: This integration is available with Wingify Pro and Enterprise plans.

This article covers the following:

• About Adobe Data Collection
• Integrate Wingify Data into Adobe Experience Platform
• Enable Adobe Data Collection Integration in Wingify
• Verify the Integration Setup

Note: This article provides information about capturing Wingify experiment and variation data in Adobe Data Collection and sending it to Adobe Experieence Platform (AEP). If you are looking for information on targeting specific segments of your AEP audience directly in Wingify, see Integrate Wingify with Adobe Experience Platform.

About Adobe Data Collection

Adobe Data Collection helps businesses collect, manage, and distribute customer data across digital properties. It enables organizations to track user interactions on websites, mobile apps, and other digital touchpoints to drive insights and personalization. It also enables seamless data transmission to third-party tools. In this article, we’ll walk you through the process of collecting Wingify data using Adobe Data Collection and transmitting it to Adobe Experience Platform.

By integrating Wingify with Adobe Data Collection, you can capture Wingify experiment and variation data in Adobe Data Collection and send it to Adobe Experience Platform for further analysis and personalization.

Integrate Wingify Data into Adobe Experience Platform

Prerequisites

For sending Wingify campaign data to Adobe Data Collection, ensure:

• Adobe Data Collection JS library is present on the Campaign URL along with the Wingify SmartCode.
• The Adobe Data Collection Integration is enabled for the campaign.

To push Wingify event data into Adobe Experience Platform:

In Adobe Experience Platform:

• Create a Data Type
• Configure Adobe Data Collection

In Wingify:

• Enable Adobe Data Collection Integration
• Verify the Integration Setup

Create a Data Type

Before configuring the Adobe Data Collection integration, you must set up Adobe Experience Platform to ensure compatibility and support. This includes creating a data type to store Wingify data. To create a data type: 

1. Log in to your Adobe Experience Platform account.
2. Go to Data Model > Schemas > Data types.
3. Click Create data type.
   
   
4. Enter a suitable name and description for the data type. We recommend setting the name as Wingify for easy identification.
   
   
5. In the Wingify data type, create two fields to store experiment data. These fields capture the campaign name and variation name, which are later passed on to Adobe Experience Platform. To create a field, click the + icon next to the Wingify data type. Configure the field details as follows:
   1. Field name: campaign_name
   2. Display name: Campaign Name
   3. Type: String
      
      
6. Similarly, create another field as follows:
   1. Field name: variation_name
   2. Display name: Variation Name
   3. Type: String
      
      Once the fields are created, the Wingify data type screen looks as follows:
      
      
7. To add the Wingify data type to the schema, go to Browse and select your default XDM Event Schema.
   
   
8. Click the + icon next to the event schema name and create a new field as shown below and click Apply.
   
   NOTE: Ensure the type you select for the new field is the same data type you created above.
   
   
9. The new field is added to the schema. Click Save to activate the schema.
   
   
   
   Now, whenever an event is created in Adobe Experience Platform in the event schema, the event will also contain the Wingify data stored in the schema.

Configure Adobe Data Collection

The Adobe Data Collection setup involves three steps:

• Install the Adobe Experience Platform SDK
• Create a data element
• Create a rule

Install the Adobe Experience Platform SDK

Before configuring the Adobe Data Collection setup, it is assumed that the Adobe Experience Platform extension is installed in your account. For more information, see Install Adobe Experience Platform Web SDK tag extension.

Create a data element

When data is received from Wingify, it is sent to the Adobe Experience Platform as an event. To ensure seamless data transmission, create a data element as follows:

1. In Adobe Experience Platform, navigate to Adobe Data Collection > Tags.
2. Select the custom web tag that tracks data for your website.
3. From the left navigation panel, go to Data Elements > Add Data Element.
   
   
4. Configure the data element details as follows:
   1. Name: Wingify Event
   2. Extension: Adobe Experience Platform Web SDK
   3. Data Element Type: XDM Object
   4. Sandbox: Select your sandbox environment
   5. Schema: Select your default web event schema
      The Wingify object is added. Click + to expand the object and configure further details.

   6. Enter the values for each property as follows:

      • Accounts created before June 14, 2026
      • Accounts created on/after June 14, 2026

      Event name: VWO
      Properties{
        campaign_name: %event.detail.exp_name%,
        variation_name: %event.detail.var_name%,
        }

      Event name: wingify
      Properties{
        campaign_id: {CAMPAIGN_ID},
        campaign_name: {CAMPAIGN_NAME},
        variation_id: {VARIATION_ID},
        variation_name: {VARIATION_NAME},
        user_id: {USER_ID},
        target_id: {TRIGGER_ID},
        target_name: {TARGET_NAME},
      }

ATTENTION: Add other mandatory values required for the Adobe Experience Platform event.

5. Click Save.

Create a Rule

A rule is a set of conditions and actions that instruct your client-side tag (in this case, Adobe Data Collection) on when and what action to execute once the data is collected. For example, in this case, we define a rule with the condition that if the event contains Wingify-specific data, it must be transmitted to the Adobe Experience Platform.

To create a new rule in Adobe Data Collection:

1. Go to Rules > Add Rule.
2. In the Events section, click + to add an event. Configure the event details as follows:
   1. Extension: Core
   2. Event Type: Direct Call
   3. Name: Enter a suitable rule name.
   4. Identifier: Wingify
      
      
3. Click Save.
4. In the Actions section, click + to add an action. Configure the action details as follows:
   1. Extension: Adobe Experience Platform Web SDK
   2. Action Type: Send Event
5. In the Data section, configure the details as follows:
   1. Type: Wingify
   2. XDM: %XDM - Wingify EVENT%
6. Save the action and the rule.
   
7. To activate all the changes, navigate to Publishing Flow and publish them.

To complete the integration setup, enable Adobe Data Collection integration in Wingify.

Enable Adobe Data Collection Integration in Wingify

1. Log in to your Wingify account.
2. From the left panel of your Wingify dashboard, navigate to Configurations > Integrations.
3. Search for Adobe Data Collection in the search bar.
4. Click the Adobe Data Collection tile. The connection screen appears.
5. Click Create Connection. A panel appears on the right.
6. In the panel, click Send campaign data to Adobe Data Collection.
7. Provide the name of the connection in the Connection Name field (for example, ADC connector).  

8. Click Create Connection. A connection will be established between Wingify and Adobe Experience Platform.

   Note:

   • You can set this connection as the default for all new campaigns you create henceforth. To set it as the default connection, switch on the Default toggle for the Send campaign data to Adobe Data Collection connection. Once a connection is marked as default, Wingify automatically applies it to all new campaigns. Existing campaigns remain unaffected. If no default connection is set, you must manually select the appropriate connection for each new campaign.
   • To enable the connection for individual campaigns, go to Web Experimentation, select a campaign, go to Configuration > Integrations, select Adobe Data Collection, and click Save Changes.

Verify the Integration Setup

​​You can check if the integration setup is complete or troubleshoot the setup by verifying the network calls. To identify the data pushed from Wingify to Adobe Data Collection, perform the following steps in your browser:

1. Right-click on the page where your test campaign is running and select Inspect Element.
2. In the Network tab, enter the term adobedc to filter the network calls for Adobe Data Collection. The network calls get populated as the page loads. You may reload the page to view the network calls.
3. Examine the interact? calls payload. Select a network call to view further details.

4. Go to the Payload tab. Here you can find the data being pushed in the following format:

   • Accounts created before June 14, 2026
   • Accounts created on/after June 14, 2026

   eventType: vwo
   campaign_name: <campaign ID>:<campaign name>
   variation_name: <variation ID>:<variation name>

   Event name: wingify
   Properties{
     campaign_id: {CAMPAIGN_ID},
     campaign_name: {CAMPAIGN_NAME},
     variation_id: {VARIATION_ID},
     variation_name: {VARIATION_NAME},
     user_id: {USER_ID},
     target_id: {TRIGGER_ID},
     target_name: {TARGET_NAME},
   }

 This indicates that the data is being transmitted from Wingify to Adobe Data Collection.

Upon successfully setting up the integration, when a visitor is tracked in a live Wingify campaign, their data is first sent to Adobe Data Collection. Once the rule detects Wingify data in the event, it triggers an action of transmitting the data from Adobe Data Collection to Adobe Experience Manager.