Integrate Wingify With Acquia Convert

Feature Availability: This feature is available with Wingify Web Experimentation, Insights, Personalize, and Rollouts on the Pro plan.

This article covers the following:

• Overview
• Prerequisites
• Enable the Wingify - Acquia Convert Integration
• Verify the Integration
• Set up Segments using Drupal Page Metadata in Wingify

Overview

Acquia Convert is a tool designed to help businesses optimize their Drupal websites through A/B testing, insights, and personalization.

By integrating Wingify with Acquia Convert, you can enhance your Wingify Personalize campaigns by using the Drupal metadata to create visitor segments, such as Content Type, Tags, and Taxonomy. You can use these segments while setting up targeting for experiences, both historically and in real time, to deliver personalized experiences based on visitor interactions with your Drupal website. Additionally, you can apply them during post-segmentation to analyze how different visitor segments engage with personalized content.

Prerequisites

Before proceeding with the installation and configuration, ensure you have the following in place:

• A Drupal website running a supported (current) version of Drupal
• Administrative access to your Drupal site
• An active Acquia Convert subscription

You can find step-by-step instructions to set up these prerequisites in the Acquia Convert documentation. After you complete all the steps outlined there, proceed to enable the Wingify-Acquia Convert integration in Wingify.

Enable the Wingify - Acquia Convert Integration

To enable this integration, perform the following steps in Wingify:

1. Log in to your account.
2. On the dashboard, from the main menu on the left, go to Configurations > Integrations.
3. Search for Acquia Convert in the search bar.
4. Click the Acquia Convert tile. The Acquia Convert screen appears.
5. Click Create Connection. A panel appears on the right.
6. In the panel, click Enrich visitor data with Acquia Convert. 
7. Provide the name of the connection in the Connection Name field (for example, Acquia data enrichment connector). 
8. Click Create Connection.

Once the connection is established, Wingify begins capturing metadata for your Drupal website pages. You can then use this data to create visitor segments in your Personalize campaigns. 

You can also enable the integration at the campaign level using the following steps:

1. Navigate to Web Experimentation or Personalize.
2. Select the desired campaign, and go to Configuration > Integrations.
3. Select Glassbox from the list of available integrations.

Verify the Integration

Once the integration is successfully enabled, Page View events start streaming to the audit screen (Wingify Dashboard > Data360 > Audit) along with the associated Drupal page metadata.

Set up Segments using Drupal Page Metadata in Wingify

Imagine you’re running a Drupal-based eCommerce website for clothing and want to personalize product pages for visitors who frequently browse certain categories. For example, you have designed an experience for users who have viewed the Winter Collection more than twice in the past 10 days. To target these visitors, follow these steps in your Personalize campaign:

1. Go to Configuration > Targets.
2. Click +Add Target and enter the name for your target audience.
3. Under Segments, click the pencil icon to open the segmentation options.
4. Go to Custom Segment and click Add condition. Add the following condition:
   Page visit > 2 times, where Drupal Content Type = Winter Collection, anytime in the last 10 days.
5. Click Create.

Wingify now starts serving the experience only to visitors who meet the defined condition.

Need more help?

For further assistance or more information, contact Wingify Support.