Track and Analyze Visitor Behavior Across Feature Experimentation Campaigns

Overview

The integration between Wingify Feature Experimentation (FE) and Wingify Insights links your Feature Experimentation campaigns directly to visitor behavioral data captured across web and mobile app. Once FE and Insights are connected, every visitor evaluated by a Rollout, Testing, Multivariate, or Personalize campaign in FE, is automatically matched to their behavioral data in Wingify Insights, across both web and mobile app. This means you can analyze how visitors behaved on your website through Heatmaps, Session Recordings, Funnels, Forms, and more. Additionally, you can analyze how mobile app users interact with features governed by the same campaign, as captured in Mobile Recordings.

This connection lets you segment and analyze data scoped to the exact campaign and variation a visitor experienced. This means, for any campaign running in your application, you can go beyond metrics and watch how real visitors behave, across Heatmaps, Session Recordings, Mobile Recordings, Funnels, Forms, and more.

For example, if a Testing campaign is evaluating two versions of a landing page, you can segment Session Recordings in Wingify Insights by that campaign to watch how visitors from each variation navigated the page. You can identify where they hesitated, dropped off, or converted. You can then cross-reference this with Heatmaps to see exactly where visitors clicked and scrolled on each version, giving you a fuller picture of campaign performance than the campaign report alone can offer.

For a more granular view of how visitors interact with the pages and features tied to a specific campaign, you can access Heatmaps, Session Recordings, and Mobile Recordings directly within the campaign’s report, without leaving the Feature Experimentation interface. This lets you view exactly where visitors clicked, where they dropped off, and how they navigated through your application, all segmented by the campaign and variation they were evaluated under.

For example, if a rollout campaign is gradually rolling out a new checkout flow, you can watch session recordings from visitors who experienced it to identify friction points before the rollout reaches 100%.

This article explains how interconnectivity between Wingify Feature Experimentation and Wingify Insights works, how to set up the one-time connection, how to view Heatmaps, Session Recordings, and Mobile Recordings from a campaign’s report, and how to segment Feature Experimentation campaign visitors across Wingify Insights modules.

Prerequisites

• Access to both Wingify Feature Experimentation and Wingify Insights on the Pro or Enterprise plan. If you have an existing subscription to either product, you will need to ensure the other is also active on the Pro or Enterprise plan to use this feature.
• The Wingify Feature Experimentation SDK installed and initialized in your application. For more information, see our Wingify Developer Documentation.
• The one-time connection between Wingify Feature Experimentation and Wingify Insights set up by your development team. See the Set Up the Connection section in this article.
• For your website: Wingify SmartCode installed on the pages you want to track with Heatmaps and Session Recordings.
• For your mobile app: The Mobile Recordings SDK installed in your mobile application, required for connecting Feature Experimentation with Mobile Insights. Note that Mobile Insights are available exclusively on the Wingify Insights Enterprise plan. For more information, see our developer documentation on Wingify Mobile Insights.

How Interconnectivity between Feature Experimentation and Insights Works

Feature Experimentation campaigns and Wingify Insights track visitors separately. FE tracks which campaign and variation a visitor was shown, while Wingify Insights captures how that visitor behaved on your site, across Heatmaps, Session Recordings, Funnels, Forms, and other modules. Without a shared link between the two, Wingify cannot connect a visitor's behavioral data in Insights to the campaign under they were evaluated under.

Interconnectivity closes this gap by using the same visitor identifiers across both systems. Once that one-time setup is in place, Wingify automatically matches behavioral data captured across Wingify Insights to the campaign and variation the visitor experienced. So, you can view that data directly from a campaign’s report or segment for it from within any Insights module.

Set Up the Connection between Feature Experimentation and Insights (One-Time Developer Task)

Setting up the connection between Wingify Feature Experimentation and Insights requires implementing the setSessionId and setVisitorId functions on your website. This enables Wingify to match behavioral data across Insights modules to the correct Feature Experimentation campaign and variation.

For full setup instructions, see the Feature Experimentation Interconnectivity Setup Guide. Once the setup is complete, you can use all the workflows described in this article without any further technical steps.

Access Heatmaps, Session Recordings, and Mobile Recordings From a Campaign Report

Once the connection between Feature Experimentation and Insights is established successfully, you can open Heatmaps, Session Recordings, or Mobile Recordings directly from a campaign’s report, already scoped to the visitors evaluated by that campaign.

To view behavioral data for visitors evaluated by a campaign:

1. Log in to your Wingify account.
2. From the left navigation panel on the dashboard, go to Feature Experimentation > Feature Flags and select the relevant flag.
3. Open the rule, then select the Reports tab.
   Alternatively, go to Feature Experimentation > Flag Category > Rule > Rule Report.
4. Under Behavior Analysis, select Heatmaps, Session Recordings, or Mobile Recordings.

The report opens scoped to the visitors evaluated by this campaign, displaying the corresponding behavioral data for the variation they were shown. 

You can apply filters to narrow the data further by variation, metric, date range, and more. For more information, see Filter the Heatmaps, Session Recordings, or Mobile Recordings in a Campaign Report.

View and Filter the Heatmaps, Session Recordings, or Mobile Recordings in a Campaign Report

View and Filter Heatmaps (Only Website)

The Heatmaps report opens to a URL entry field, scoped to visitors evaluated by this campaign.

To filter the Heatmap data:

1. Enter the URL of the page you want to analyze in the Enter URL to view heatmap field.
2. Use the Date Filter, Visitor Segments, or Visitor Dimensions filters to refine the data further.
3. Click Load Heatmaps. 
   The heatmap data loads and displays a tile for each variation, showing the total number of visitors per variation.

4. Click View Heatmap on a tile to open the heatmap for that variation.

   Note: The total visitor count is the number of total visitors for the rule, not the number of visitors for the selected URL.
5. To compare heatmap data across variations, click Compare on any tile. For more information, see Compare Heatmaps in Wingify.

For more information on analyzing heatmap data, see Interpret Heatmap Reports in Wingify.

View and Filter Session Recordings or Mobile Recordings (Website & Mobile App)

The Session Recordings or Mobile Recordings report opens displaying recordings for visitors evaluated by this campaign, along with the variation they were shown, metrics converted, and session details.

To filter the recordings:

1. Use the Date Filter, Visitor Segments, or Visitor Dimensions filters to refine the visitor list.
2. Select a visitor row to expand their session details.
3. Click the Play icon against a session to open its recording.

The recording opens in a new browser tab. 

For more information on analyzing the recording, see Interpret Session Recordings in Wingify or Interpret Mobile Recordings in Wingify.

Segment Feature Experimentation Campaign Visitors Across Wingify Insights

Wingify Insights gives you a unified view of visitor behavior across your entire website. With the interconnectivity between Feature Experimentation and Insights, you can segment data within any Wingify Insights module, including Heatmaps, Session Recordings, Funnels, Forms, and more, by a specific Feature Experimentation campaign, variation, and metric.

This is particularly useful when you want to understand the impact of a campaign beyond what the campaign report shows. For example, you can use Funnels to see how visitors from a specific variation progressed through your conversion flow, or use Forms to analyze how they interacted with a form on a page associated with that campaign.

The following steps use Heatmaps and Session Recordings as examples, but the same segmentation approach applies across all Wingify Insights modules.

Segment Heatmap Data by Feature Experimentation Campaign (Only Website)

To segment heatmap data by Feature Experimentation campaigns from the Heatmaps dashboard in Wingify Insights:

1. Go to Insights > Heatmaps.
2. Select the Campaign Filter dropdown and choose Select a campaign.
3. From the Campaign Type dropdown, select Feature Experimentation.
4. Select the environment from the Environment dropdown.
5. Select the specific campaign from the Feature Rule dropdown.
6. From the Variation dropdown, select a variation, or leave it set to Default, to view all variations.
7. Under Metric, select Converted or Not Converted, then select the specific metric from the Select metric dropdown.
8. Click Filter.

9. Enter the page URL in the Enter the URL for which you want to see heatmap field and click View Heatmap. The heatmap data loads in a new browser tab. For more information on how to analyze the data, see Interpret Heatmap Reports in Wingify.

   Tip: To compare heatmap data across variations or campaigns, click Compare after entering the URL. For more information, see Compare Heatmaps in Wingify.

For more information on how to use the Heatmaps dashboard and unlock its full potential, see Using Heatmaps Dashboard in Wingify.

Segment Session Recordings by Feature Experimentation Campaign and Variation (Only Website)

To segment session recordings by Feature Experimentation campaigns from the Session Recordings dashboard in Wingify Insights:

1. Go to Insights > Session Recordings.
2. Select the Visitor Segments dropdown and go to the Custom Segment tab.
3. Under where, select Feature Experimentation.
4. Select the environment from the Environment dropdown.
5. Select the specific campaign from the Feature Rule dropdown.
6. Select the variations you want to view from the Variations dropdown.
7. Click Filter to apply.

The session recordings are displayed based on the filters you apply. For more information on how to view and manage session recordings, see Using the Session Recordings Dashboard in Wingify. For more information on analyzing recordings, see Interpret Session Recordings in Wingify.

Segment Mobile Recordings by Feature Experimentation Campaign and Variation (Only Mobile App)

To segment mobile recordings by Feature Experimentation campaigns from the Mobile Recordings dashboard:

1. Go to Insights > Mobile Recordings.
2. Select the Visitor Segments dropdown and go to the Custom Segment tab.
3. Under where, select Feature Experimentation.
4. Select the environment from the Environment dropdown.
5. Select the specific campaign from the Feature Rule dropdown.
6. Select the variations you want to view from the Variations dropdown.
7. Click Filter to apply.

The mobile recordings are displayed based on the filters you apply. For more information on how to view and manage session recordings, see Using the Mobile Recordings Dashboard in Wingify. For more information on analyzing recordings, see Interpreting Mobile Recordings in Wingify.

Troubleshooting