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Overview
The data retention period in Wingify is the duration for which your data will be retained on Wingify servers. The data retention policy applies across all Wingify products.
When the applicable data retention period expires, your data is purged on a rolling window basis.
For example, if the data retention period for your current plan is 60 days, Wingify servers will continue to retain your data for 60 days each. Data purging begins on day 61. This means that the data stored in the Wingify servers on day 1 will get purged by day 61, and the data will be purged on the subsequent days.
To check your retention period and data usage:
- Navigate to the Profile menu in the top-right corner and select Settings.
- Go to Subscription & Invoices > My Subscription > Your Plan.
Aggregated and Raw Individual Visitor Data Retention Policy
Wingify retains two types of collected data, with different retention rules for each:
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Aggregated campaign results and reports: You can access your aggregated campaign results and reports, including those from paused campaigns, as long as you have an active Wingify subscription. If a campaign has run for more than 13 months, you can access its aggregated campaign results and reports only for the last 13 months of the campaign.
For example, if a campaign runs for 15 months, you can access the aggregated campaign results and reports for the last 13 months of the campaign, as long as you have an active Wingify subscription.
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Raw individual visitor data: The granular data of each individual visitor is retained for 13 months from the date they became part of a campaign, after which it is purged. For campaigns that run longer than 13 months, this means you can always access the last 13 months of raw data, and older raw data is purged.
For example, if a visitor becomes part of a campaign on January 1, their raw individual visitor data remains accessible for 13 months, until February 1 of the following year, after which it is purged.
Note:
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The 13-month rule does not apply to Wingify Behavior Analytics. Here, raw individual visitor data is retained based on your specific plan tier:
- Growth: 1 month
- Pro: 2 months
- Enterprise: 3 months
If you are an existing customer and want to know how the 13-month data retention policy applies to your account, contact Wingify Support.
How Data Retention Works in Different Scenarios
Regardless of whether a campaign is running, paused, or resumed, aggregated campaign results and reports remain available as long as you have an active Wingify subscription, while raw individual visitor data older than 13 months is purged on a rolling basis.
The status of your campaign determines only whether new data is collected:
Campaign Scenarios
| If your campaign has been paused | Data collection stops. Raw individual visitor data older than 13 months continues to be purged on a rolling basis, while aggregated campaign results and reports remain visible in your reports. |
| If your campaign is running | Data collection continues. Raw individual visitor data older than 13 months is purged on a rolling basis, while aggregated campaign results and reports continue to accumulate. |
| If your campaign is resumed | Data collection resumes. New visitor data is collected from the time the campaign is resumed. Raw individual visitor data older than 13 months continues to be purged on a rolling basis, while aggregated campaign results and reports remain visible in your reports. |
Note:
- Purged raw visitor data cannot be recovered. If you upgrade to a higher plan, the extended retention period will only apply to future data. It will not restore the raw individual visitor data that has already been purged and aggregated. For more information about updating your plan, see Impact of Subscription Update on the Data Retention Period.
- For all Wingify products, you can post-segment data for a maximum of 30 days at a time, irrespective of the data retention period you have subscribed to. For example, if your data retention period is for 2 or 3 months, you can only apply segmentation for any 30-day period by specifying the period using the date-range filter.
Impact of Subscription Update on the Data Retention Period
Updating your Wingify subscription plan directly impacts how long your data is retained.
Downgrading Your Plan
- For Wingify Behavior Analytics: The retention period decreases as per the new plan. For example, if you downgrade from Pro to Growth plan, only the last 1 month of data is maintained, while the rest is purged.
- For other products: Upon downgrading your plan, your data continues to follow the standard 13-month retention policy. Raw individual visitor data older than 13 months is purged on a rolling basis, while aggregated campaign results and reports remain available.
Upgrading Your Plan
- For Wingify Behavior Analytics: The existing data is retained, and new data continues to accumulate. For example, if you upgrade from Pro (2 months) to Enterprise (3 months), your existing data from the last 2 months is preserved and the 3-month retention policy applies going forward. However, data older than 2 months that was already purged before the upgrade cannot be recovered.
- For other products: When you upgrade your subscription plan, existing campaign data within the 13-month retention window is preserved, along with any newly collected data.
Subscriptions, Cancellations, and Evaluation Period
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Unsubscribing from Wingify: After your subscription ends, your account enters a 7-day grace period. After the grace period ends, Wingify retains your data for 45 days, regardless of the retention period of your existing plan, and then deletes it.
Note: During the 45-day retention period, Wingify sends 3 reminder emails. Until your account is deleted, you can access it through your login method.For more information, see Canceling Your Wingify Subscription.
- Subscribing to Wingify: Data is populated incrementally from the day of account activation. Data deletion occurs only after the first complete retention period.
- Evaluation Period: By default, Wingify Behavior Analytics evaluation period has a 30-day retention bucket. For information about the retention bucket for other Wingify products, see What Happens to the Data Collected in My Account During Free Trial?
Need more help?
For more information or further assistance, contact Wingify Support.