Note: This article covers SmartStats, Wingify’s Bayesian-powered statistics engine, which applies only to:
- Accounts on the non-Data360 framework, and
- Campaigns created before an account was migrated from non-Data360 to Data360.
For new campaigns (created after migration) or all campaigns in accounts created directly on the Data360 framework, refer to Campaign Reports, Wingify’s upgraded statistical engine that offers deeper insights and improved control on statistics.
SmartStats is the Wingify’s Bayesian-powered statistics engine for A/B testing. This engine gives you intelligent results to make smarter business decisions and reduces your testing time by half. The Bayesian statistics help compute actual probabilities and also communicate the uncertainties associated with statistical estimates.
With SmartStats, Wingify directly addresses your real question—what is the probability of A beating B. It ensures that you stay in control. At any point in a test, if it looks like you are making a methodology error that may affect the experiment, Wingify prompts you to not proceed with that action.
You can now plan better, have a more accurate reason to end tests, and understand how close or far apart A and B are.
Note: SmartStats are applicable for A/B and Split Tests, not for Multivariate and Personalization.