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Visitor Counting Logic in Wingify

Jash Unadkat
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This article covers the following: 

The My Subscription section of Subscription & Invoices lets you access the usage information corresponding to your current plan. To access this information:

  1. Navigate to the Profile menu in the top-right corner, and select Settings.
  2. Go to Subscription & Invoices > My Subscription > Your Plan section.

Based on your plan, the system typically displays the following information:

Wingify scales your monthly visitor quota consumption using MTU, which stands for Monthly Tracked Users. This represents the number of unique visitors you consume in your campaigns over a billing month. You can choose your Wingify plan based on your average MTU. Click here to learn more.

Note:

  • Rollover of quotas is not supported in any plan. Wingify adheres to the policy of counting a visitor just once, regardless of how many campaigns they participate in during the current billing cycle.
  • A visitor who appears in a cross-domain tracking campaign will be counted as one, irrespective of the number of domains involved.

Quota Consumption in Wingify Web Experimentation 

The pricing for Wingify Testing - Web is primarily based on the number of visitors consumed during tests running on your website.

NOTE: The visitor quota you purchase is not the traffic you receive but simply the visitors that become part of your website's tests.

Visitor quota is consumed as and when visitors become part of the tests running on your website. Each visitor can become part of multiple tests and is counted only once towards the monthly billing cycle. For example, if three tests are running on your website and a visitor becomes part of all three tests in the same month, then the visitor quota consumed is counted as one.

NOTE: Any unused quota expires at the end of your current billing cycle.

Data Collection and Retention All your Test data is retained until you have an active paid subscription with Wingify. We do not sample or delete data unless specified through settings or actions in an individual test.

Quota Consumption in Wingify Feature Experimentation

The pricing for Wingify Feature Experimentation is primarily based on the number of Monthly Tracked Users (MTUs).

NOTE: MTUs are not the same as your platform traffic. They represent users for whom feature flags are evaluated through rollouts, personalization, or testing.

An MTU is counted when a feature flag is evaluated for a user, and this evaluation requires at least one rule to be active. So, MTU consumption occurs when a user has at least one feature flag evaluated during a billing cycle. Even if the same user is part of multiple campaigns whether it's a rollout, a personalized experience, or an A/B test—they are counted only once per billing cycle, provided the same user ID is passed across those evaluations.

For example, if a user encounters three feature flag evaluations in the same month, and the same user ID is used consistently, only one MTU is counted for that user for that month.

NOTE: Any unused MTU quota expires at the end of your current billing cycle.

Data Collection and Retention

All your feature flag and experiment data is retained as long as you have an active paid subscription with Wingify. Data is not sampled or deleted unless explicitly configured in individual flags or tests.

Quota Consumption in Wingify Personalize

The pricing for Wingify Personalize is primarily based on visitors consumed in the campaigns running on your website.

NOTE: The visitor quota you purchase is not the traffic you receive but simply the visitors that become part of your website's campaigns.

Visitor quota is consumed as and when visitors become part of the campaigns running on your website. Each visitor can become part of multiple campaigns and is counted only once towards the monthly billing cycle. For example, if three campaigns are running on your website and a visitor becomes part of all three campaigns in the same month, then the visitor quota consumed is counted as one.

NOTE: Any unused quota expires at the end of your current billing cycle.

Data Collection and Retention

All your campaign data is retained until you have an active paid subscription with Wingify. We do not sample or delete data unless specified through settings or actions in an individual campaign.

Quota Consumption in Wingify Insights - Web

In Wingify Insights - Web, the pricing is based on the volume of visitors included for Heatmaps, Recordings, Forms, and Funnels

The visitor quota is exhausted based on a sampled set of visitors. Based on the volume of visitors purchased, we sample visitors uniformly from traffic to your website (or to the pages where the Wingify tracking code is present) to ensure you get a representative sample across a month. Visitors are counted as unique, which means that once a visitor is sampled, we gather all the data points for Heatmaps, Recordings, Forms, Funnels for this visitor regardless of how many times they return in that month. To know more about quota consumption, refer to How Wingify Sampling Works.

NOTE: Survey responses do not have anything to do with the sampled visitor. Surveys are shown to all website visitors. The survey responses for a month are numerically equal to the Insights quota for the month.

Data Collection and Retention All Wingify Insights data (including Funnels, Heatmaps, Recordings, and Forms) are retained on a rolling window basis as per your data retention policy. All your Survey data are retained until you have an active paid subscription with Wingify. We do not sample or delete data unless specified through settings or actions in an individual survey. To know more about data retention, refer to the Wingify Data Retention Policy.

Quota Consumption in Wingify Insights - Mobile Recordings

In Wingify Insights - Mobile Recordings, the visitor quota is exhausted with the sampled set of visitors. Based on the volume of visitors purchased, Wingify randomly samples visitors with a uniform spread across the traffic coming to your mobile application to ensure that you get a representative set for the month.

The consumption is counted for the number of sampled visitors, and all of their sessions are recorded, regardless of the number of sessions or the number of entries they make on your mobile application. To know more about visitor sampling, refer to How Wingify Sampling Works.

Data Collection and Retention

All Wingify mobile recordings are retained on a rolling window basis as per the data retention policy applicable to your plan. All your saved recordings are retained until you have an active paid subscription with any of Wingify’s products. To know more about data retention, refer to the Wingify Data Retention Policy.

Quota Consumption in Wingify Engage

Wingify Engage has a subscription-based billing model that charges you based on the number of notification subscribers. Every paid plan has an upper limit on the number of subscribers that you can send notifications to. Subscriber quota is consumed as and when visitors subscribe to receive notifications from your website. 

For example, say you have opted for a plan with a maximum of 10,000 subscribers. Here, if more than 10,000 subscribers opt-in for your notifications, Wingify only attempts to send a notification to the first 10,000 subscribers. However, you are still allowed to collect subscribers, but they will only get the notifications once you upgrade. 

NOTE: If you’re on an annual plan, the subscriber quota you have signed up for applies for the entire year and does not replenish every month.

Data Collection and Retention
All your Engage data is retained until you have an active paid subscription with Wingify.

Need more help?

For further assistance or more information, contact Wingify Support.

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