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This article covers the following: |
Overview
The More Configurations section in the campaign left pane contains optional settings that give you finer control over test integrity, statistical analysis, activation behaviour, and campaign organisation. None of these are required to launch a campaign, but several are strongly recommended for rigorous experimentation.
To access these settings, go to the campaign’s Configuration tab and expand More Configurations. The section contains seven sub-pages:
Sub-page |
What it does |
|---|---|
| Guardrails | Contains automated safety checks that disable a variation if a key metric degrades beyond a set threshold. |
| SmartStats Configuration | Controls the statistical model (Bayesian or Frequentist), testing approach (Sequential, Fixed Horizon, or Dynamic), multiple testing correction, and observatory mode thresholds. |
| Manual Activation | Replaces automatic page-load activation with programmatic control via the Wingify JavaScript API. |
| Mutually Exclusive | Prevents visitors from being bucketed into more than one campaign simultaneously. |
| Additional Options | Campaign-level settings for cross-domain tracking, lazy loading, privacy, data capture, and audience settings. |
| Hypothesis | A structured record of the observation, expected outcome, and reasoning behind the test. |
| Notes & Labels | Free-text campaign notes and searchable labels for filtering campaigns in the campaign list. |
Configure Advanced Campaign Configurations
Integrations
The Integrations section lets you connect third-party products to your campaign. Any integrations already configured in your Wingify account appear here.
To enable an integration for this campaign, check the checkbox next to it.
To connect additional integrations, click Browse more integrations… at the bottom of the list.
For setup instructions, refer to the relevant integration article in the Integrations documentation on our Knowledge Base.
Guardrails
Guardrails are automated safety checks that protect business-critical metrics during a test. You define one or more guardrail metrics and a threshold. If a variation causes a metric to fall below that threshold, Wingify automatically disables that variation and notifies you.
This is most valuable when the change you are testing could improve your primary metric while inadvertently hurting another important metric. For example, a variation that increases add-to-cart rate but reduces checkout completions.
Note: Any metric you select as a guardrail is automatically added as a secondary metric to the campaign, so it is tracked in reports regardless of whether a breach occurs.
For more information and how to set up guardrails, see Understand Guardrails in Web Experimentation.
SmartStats Configuration
SmartStats is Wingify’s statistical engine. The SmartStats Configuration page lets you customize how Wingify analyses test data, prevents premature conclusions, and declares winners. For more information, see Achieve Accurate Campaign Results with SmartStats Configuration.
Multiple Testing Correction
This setting helps avoid false winners when testing many variations simultaneously. The default is None. Select a correction method (such as Bonferroni or Sidak) based on your campaign requirements.
Observatory Mode
This mode ensures your campaign collects enough data before Wingify computes statistics and declares a winner. Configure the following fields:
- Minimum Visitors per variation: Default is 500. Wingify will not compute statistics until each variation has reached this visitor count.
- Minimum Conversions per variation: Default is 1. Set a higher value if your conversion event is rare and low counts would make results unreliable.
- Compute statistics after X days: Default is 0 (no delay). Set a value if you want to exclude early-visitor data from statistical computation, for example, to avoid novelty effects in the first few days.
For more information, see Configure Observatory Mode in Your Campaigns .
Tip: If you are new to statistical testing, leave SmartStats at its default settings. The defaults are Bayesian model, Sequential approach, no correction, 500 minimum visitors. The default settings are calibrated for most standard testing scenarios.
Manual Activation
By default, Wingify activates a campaign automatically when a visitor lands on a campaign page and meets the targeting conditions. Manual Activation disables this behaviour and puts you in control so the campaign only fires when you call the Wingify JavaScript API explicitly.
For more information, see Manual Campaign Activation in Wingify.
Tip: Use Manual Activation when the campaign should trigger only after a specific user action, such as a button click, form completion, or reaching a particular checkout step, rather than on page load. This is common in single-page applications (SPAs) where a standard page view event does not occur on every meaningful user interaction.
Mutually Exclusive
This section lets you set up mutually exclusive groups to ensure that a visitor bucketed into any campaign in the group will not be bucketed into any other campaign in the same group. This is critical when running multiple experiments simultaneously and you need clean, non-overlapping test populations.
For more information, see How to Set Up Mutually Exclusive Campaign Groups in Wingify?
Note: Without mutually exclusive groups, a visitor could be bucketed into multiple experiments at once. If those experiments affect overlapping parts of the page or user flow, it becomes impossible to isolate which change drove a result. Use groups whenever two or more campaigns share the same page or audience.
Additional Options
Additional Options contain campaign-level settings organised into four categories: Campaign, Privacy, Data Capture, and Audience Settings.
Campaign
- Track visitors across multiple domains: Enable if your campaign spans pages on more than one domain and the Wingify SmartCode is installed on all of them. Tracking is done via third-party cookies. Note that some browsers block third-party cookies by default, which may reduce tracking coverage.
- Enable lazy loading (don't run immediately): Loads experiment content asynchronously to optimize page performance. Recommended for campaigns that do not modify original elements on the page.
- Pause the campaign once duration is completed: Automatically pauses the campaign when it reaches the visitor count required for statistical significance. This is not applicable when the Dynamic testing approach is selected in SmartStats Configuration.
Privacy
- Hide campaign names in visitor settings: Replaces campaign and variation names with a generic format (e.g. Test-1234) in the page source visible to visitors, preventing test discovery through page inspection.
Data Capture
- Enable report segmentation: Enabled by default. Allows you to filter and segment campaign report data by audience attributes after the campaign runs. Disable only if you do not need segmented reporting and want to reduce data overhead.
- Enable Heatmaps for this campaign: Captures heatmap data for your test pages. If you have Wingify Insights, this is enabled automatically for all tests.
Audience Settings
This section lets you control which visitors are shown the campaign based on Wingify’s identity resolution. Select one of three options:
Option |
Who sees the campaign |
|---|---|
| Show to known visitors only | Only visitors that Wingify has identified from a previous session or profile. |
| Show to known visitors & visitors matched via high-confidence IP enrichment | Known visitors plus anonymous visitors whose IP address matches a known company or account with high confidence. |
| Show to known visitors & any visitors matched via IP enrichment (Default) | Known visitors plus any visitor whose IP address returns a match, regardless of confidence level. |
Hypothesis
The Hypothesis section provides a structured place to document the reasoning behind the test. A well-formed hypothesis makes it easier for your team to evaluate results in context and builds an institutional record of your experimentation programme.
For more information on how to set i tup, see Create a Hypothesis from the Campaign.
Notes & Labels
Using Notes & Labels is a lightweight way to document observations about the campaign and make it easier to find related campaigns in the campaign list.
Notes
Click inside the Notes text area and type any free-text observations, such as what prompted the test, interim observations during the run, or decisions made based on early data. Notes are visible to all team members with access to the campaign.
Labels
Click the Labels dropdown and select one or more labels. Labels act as searchable tags in the campaign list, making it easy to find all campaigns belonging to a particular product area, team, or initiative. Labels must be created in advance by an account admin before they appear in this dropdown.
Save Your Configurations
Each More Configurations sub-page saves independently. After making changes on any sub-page, click Save Now at the bottom right of that page to confirm the current state. Changes are preserved as you navigate between sub-pages, but clicking Save Now is the explicit confirmation step. Review your changes before moving to the next step.
Need more help?
For more information or further assistance, contact Wingify Support.