Integrate Wingify with RudderStack

This article covers the following:

• Overview
• Before You Begin
• Create a RudderStack Connection in Wingify 
  • Send Campaign Data to RudderStack 
    • Specifications of Wingify Campaign Data Sent to RudderStack 
    • View Your Wingify Test Campaign ID 
  • Send Survey Data to RudderStack 
• Verify Wingify Campaign Data Sent to RudderStack 

Overview

RudderStack is a customer data platform that helps track visitor behavior and route data to analytics, marketing, and other tools in real-time. Integrating Wingify with RudderStack allows you to push visitor data from Wingify for further analysis. For example, you can automatically send data from your A/B tests in Wingify to RudderStack, which can then route it to your data warehouse or marketing tools for deeper analysis and campaign optimization.

Before You Begin

• You have an active RudderStack account.
• The Wingify SmartCode and RudderStack analytics code are implemented on your webpage.

Create a RudderStack Connection in Wingify

Wingify supports the following RudderStack connection types:

• Send campaign data to RudderStack (Push based): Allows you to track and analyze Wingify campaign data in RudderStack using campaign and variation details.
• Send survey data to RudderStack (Survey data): Allows you to analyze and report on Wingify survey responses in RudderStack.

To create a RudderStack connection in your Wingify account:

1. Log in to your Wingify account.
2. From the left panel, navigate to Configurations > Integrations.
3. Click the RudderStack integration tile and click Create Connection.
4. Select the type of connection you want to configure.

All configured connections appear under the Config > Active Connections section on the RudderStack integration page.

To enable the integration at the campaign level:

1. Navigate to Web Experimentation.
2. Select the desired campaign, and go to Configuration > Integrations.
3. Select RudderStack from the list of available integrations.

Send Campaign Data to RudderStack

Use this connection type to send Wingify Test and Personalize campaign data to RudderStack.

To configure the connection:

1. Click Create Connection and select Send campaign data to RudderStack.
2. In the Create Connection form, enter a name in the Connection Name field.
3. Click Create Connection.

Wingify starts sending campaign and variation data to RudderStack. The campaign visitor data is shared via the campaign ID, while the variation-level visitor data is shared via the variation ID.

Specifications of Wingify Campaign Data Sent to RudderStack

Wingify sends campaign data to RudderStack in the following format:

• Accounts created before June 14, 2026
• Accounts created on/after June 14, 2026

{
   "properties": {
       "experiment_id": "102",
       "variation_id": "1",
       "campaign_name": "Hero Section - A/B",
       "variation_name": "Control",
       "vwo_uuid": "D6AD075A8A75B74F940619EDB1C13DFCA"
   },
   "event": "VWO",
   "type": "track"
}

{
  campaign_id: {CAMPAIGN_ID},
  variation_id: {VARIATION_ID},
  campaign_name: {CAMPAIGN_NAME},
  variation_name: {VARIATION_NAME},
  user_id: {USER_ID},
  target_id: {TRIGGER_ID},
  target_name: {TARGET_NAME}
}

View Your Wingify Test Campaign ID

You can find the campaign ID directly in the Web Experimentation dashboard. The ID column displays the campaign ID for each campaign in the list.

Alternatively, to find your test campaign ID at the campaign level, go to Review, scroll down to the Other Information section and check the Campaign ID.

Send Survey Data to RudderStack

Use this connection type to send Wingify Surveys campaign data to RudderStack.

To configure the connection:

1. Click Create Connection and select Send survey data to RudderStack.
2. In the Create Connection form, enter a name in the Connection Name field.
3. Click Create Connection.

Once created, the connection appears under Active Connections. The survey data is exported to RudderStack as events, which you can use in other destinations, such as Heap and Amplitude, to analyze from various angles.

For example, if you're running a product feedback survey after a new feature launch, you can analyze the responses in Amplitude to understand feature adoption. This allows you to explore insights such as which aspects of the feature users find most valuable or challenging.

Verify Wingify Campaign Data Sent to RudderStack

After setting up the integration, you can check the transmission of your Wingify data to RudderStack by accessing the RudderStack > Collect > source installed on your website. The Events tab features the list of calls that you have received from Wingify, along with the other events.

In conclusion, integrating Wingify with RudderStack enhances your website experimentation and analysis. This integration channels Wingify campaign data—such as A/B tests, personalization campaigns, and survey results—into RudderStack, enabling unified analysis across tools for deeper insights into user behavior and campaign performance.

Need more help?

For further assistance or more information, contact Wingify Support.