Integrate Wingify with MoEngage

This article covers the following:

• Overview
• Before You Begin
• Create a MoEngage Connection in Wingify
  • Send Campaign Data to MoEngage
  • Send Survey Data to MoEngage
  • Send Insights — Mobile App Data to MoEngage
• Specifications of Wingify Experiment Data Sent to MoEngage
• View Reports in MoEngage
• Verify the Integration Setup
• Need More Help?

Overview

MoEngage is a platform that facilitates insights-led customer engagement through its impactful analysis and segmentation features.

To learn more about MoEngage, click here.

By integrating Wingify with MoEngage you can channel your website visitor data from Wingify to your MoEngage account for further analysis. Through this, you will be able to drill down the parameters and gauge the performance of each variation in your Wingify test campaign.

Before You Begin

• You have an active MoEngage account.
• The MoEngage analytics code is implemented on your webpage.

Create a MoEngage Connection in Wingify

Wingify supports the following MoEngage connection types:

• Send campaign data to MoEngage (Push based): Allows you to track and analyze Wingify campaign data in MoEngage using campaign and variation details.
• Send survey data to MoEngage (Survey data): Allows you to analyze and report on Wingify survey responses in MoEngage.
• Send Insights — Mobile App data to MoEngage (Mobile insight): Allows you to analyze and report on Wingify mobile insights in MoEngage.

To create a MoEngage connection in your Wingify account:

1. Log in to your Wingify account.
2. From the left panel, navigate to Configurations > Integrations.
3. Click the MoEngage integration tile and click Create Connection.
4. Select the type of connection you want to configure.

All configured connections appear under the Config > Active Connections section on the MoEngage integration page, with inline Edit and Delete options.

Send Campaign Data to MoEngage

Use this connection type to track and analyze Wingify campaign and variation data in MoEngage.

To configure the connection:

1. Click Create Connection and select Send campaign data to MoEngage.
2. In the Create Connection form, enter a name in the Connection Name field.
3. Click Create Connection.

Send Survey Data to MoEngage

Use this connection type to analyze and report on Wingify survey responses in MoEngage.

To configure the connection:

1. Click Create Connection and select Send survey data to MoEngage.
2. In the Create Connection form, enter a name in the Connection Name field.
3. Click Create Connection.

Send Insights — Mobile App Data to MoEngage

Use this connection type to analyze and report on Wingify mobile insights in MoEngage.

To configure the connection:

1. Click Create Connection and select Send Insights — Mobile App data to MoEngage.
2. In the Create Connection form, enter a name in the Connection Name field.
3. Click Create Connection.

After creating the connection, enable it for campaigns. Navigate to Web Experimentation, select the desired campaign, and go to Configuration > Integrations. Then, select MoEngage from the list of available integrations.

Specifications of Wingify Experiment Data Sent to MoEngage

The data from Wingify is sent to MoEngage with the following specifics:

Event name: wingify

Properties

{ campaign_id: {CAMPAIGN_ID}, 
variation_id: {VARIATION_ID}, 
campaign_name: {CAMPAIGN_NAME}, 
variation_name: {VARIATION_NAME}, 
user_id: {USER_ID}, 
target_id: {TRIGGER_ID}, 
target_name: {TARGET_NAME}, }

Note: target_id and target_name are optional fields and are available only when using the Personalize Holdback feature.

View Reports in MoEngage

To view the Wingify visitor data in your MoEngage account, perform the following steps.

1. Log in to your MoEngage account.

2. From the left panel, click Create new and go to Segment. 

   

3. In the Create segment page, under User behavior, select VWO from the Select an event dropdown. 

   

4. Specify the number of visits that you want to track for the visitors that landed on your website and the period during which the visit(s) took place.

5. Click +Attribute to add a Wingify attribute. Select vwo_campaign_name or vwo_variation_name if you want to filter the report based on a specific Wingify campaign or a variation name, respectively. 

   

6. Once done, click Show count.

7. Under Query Results, click on a query to view the corresponding report in detail. 

   

Verify the Integration Setup

You can check if the integration setup is complete by verifying the network calls to identify the data pushed from Wingify to MoEngage. To do so, perform the following steps:

1. Right-click on the page, where your test campaign is running and select Inspect Element.
2. Under the Network tab, search for “MoEngage” to filter the network calls for MoEngage.
3. The network calls get populated as the page loads. You may reload the page to view the network calls.
4. Select a network call to view further details.
5. Go to the Payload tab and confirm the data is being pushed in the following format:
   1. campaign_id
   2. campaign_name
   3. variation_id
   4. variation_name
   5. user_id

Note: target_id and target_name will also appear in the payload if you are using the Personalize Holdback feature.

Need more help?

For more information or further assistance, contact Wingify Support.