Set Up Campaign Execution Order using Priority Rules

Overview

Priority rules provide a robust hierarchy to manage how overlapping campaigns interact on your website. This feature ensures your most critical experiences take precedence. It also prevents campaign collisions when multiple campaigns target the same visitor on a single page load.

By grouping campaigns into ordered tiers (Priority 1, Priority 2, and so on), you enforce an execution hierarchy. To maintain a clean visitor experience, you can prioritize high-impact initiatives, such as a major seasonal sale personalization, while the system automatically suppresses secondary campaigns, like general feedback surveys.

For example, you are running a Black Friday sale banner campaign on your homepage while also collecting feedback through a survey that appears on the same page. If both campaigns are eligible for a visitor at the same time, assigning the sale banner Priority 1 and the survey Priority 2 ensures the sale campaign runs, while the survey is suppressed. This keeps the visitor focused on the purchase-driving message rather than being interrupted by a survey.

Understanding this concept is important when you configure priority tiers and decide how Wingify should evaluate campaigns competing for the same visitor on the same page. The following sections explain how this evaluation works and how you can structure your priority rules effectively.

Components of Priority Rules

Priority rules organize your campaign settings into a three-tier structure to give you granular control over your campaigns:

• Rules: A rule defines the scope within which you set up campaign priority. Create a rule when multiple campaigns target the same audience or page and need structured delivery. Each rule contains priority groups that determine which campaigns are evaluated first.

• Groups: Within each rule, you build multiple groups to categorize and rank your sets of campaigns.

• Campaigns: You add individual campaigns within those groups.

Create a Priority rule

Follow the steps outlined here to create a priority rule:

1. Log in to your Wingify account.
2. Click the Profile icon in the top-right corner, and select Settings.
3. Navigate to Campaigns and scroll down to the Priority rule section.
4. Click + Create priority rule. In the rule panel, configure the campaign priority rule(s).
5. Configure the priority rule as follows:
   1. Click the pencil icon to rename the rule as needed.

   2. Under the Select Campaigns section, select a campaign to create your first test group T1. Use the pencil icon to rename the Test Group to your preference.

      Note: By default, the test groups are labelled as P1, P2, up to P10 in order of priority, with P1 being the highest priority.
6. From the Select Campaign dropdown, select a campaign you want to test.

7. Click + Add Campaign to add more campaigns.

   Note:

   • You can add up to ten campaigns.
   • You can select from the following campaign types: A/B test, Split test, Multivariate test, Surveys, Personalize, and Rollouts.
   • A campaign selected once under a rule cannot be reused in any other rule.
   • If a campaign is listed under both Mutually Exclusive Groups and Priority Rules, Mutually Exclusive Groups will take precedence.

8. Click + Add Group to add the next set of priority rules following step 5.

   Note:

   • You can add up to 10 priority rules.
   • If a user satisfies the conditions in priority rule 1, they will be excluded from priority rule 2, and cannot be part of it.
9. Click Create to save your selection and create the priority rules.
10. Reorder priority rules by dragging and dropping them in the priority group box.
11. To edit or delete a priority rule from the priority rules list in Settings > Campaigns > Priority Rule > Rule > More Options and select the desired option.
    

How Priority Rules Work

Priority rules establish a clear order of operations for your campaigns to ensure your visitors see the most important content first. To ensure the right audience sees the right content, the system applies these delivery principles:

• Campaign Inclusion: Visitors become part of every campaign within a specific priority level rather than being limited to just one.

• Priority Ranking: You assign campaigns to numerical tiers, such as Priority 1 or Priority 2. The system checks these tiers in order to find a match.

• Targeting Execution: When a visitor hits a specific priority level, the system targets them with all campaigns contained within that level. For example, if a visitor satisfies the conditions for Priority 1, the system targets them with all campaigns grouped in that tier.

• Level Exclusion: Once a user qualifies for a higher-priority group, the system excludes them from campaigns in lower-tier priority groups.

Troubleshooting

FAQs

• What are the key differences between Priority rules and Mutually Exclusive Groups?
  The following table explains the key differences between Priority rules and Mutually Exclusive Groups:

  Priority rules	Mutually Exclusive Groups
  The visitor can join multiple campaigns within the same priority level. The rule determines which campaigns a user should see first, rather than excluding them from other campaigns in the same group.	The visitor can enter multiple groups, but can be a part of only one campaign in that particular group. If they qualify for one, they are excluded from all other campaigns in that group.

• Do priority rules affect reporting?
  Priority Rules affect delivery logic, not reporting structure. Each campaign continues to report independently.
• What happens if targeting conditions change after a rule is created?
  Priority rules evaluate eligibility in real time. If targeting conditions are updated, visitor qualification and tier assignment will adjust automatically.
• When should I use priority rules instead of refining targeting conditions?
  Use priority rules when campaigns intentionally overlap but require a structured execution order. If overlap is accidental, refining targeting is a better long-term solution.

Need more help?

For more information or further assistance, contact Wingify Support.