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This article covers the following: |
Overview
Wingify Web Experimentation lets you run four test (campaign) types, namely AB - Single Page, AB - Multi Page, Split URL, and Multivariate. You can set up these tests to compare versions of your website and discover what works best for your visitors. This article walks you through the full process of setting up any test type, highlighting where the steps differ between each test.
Prerequisites
Before you create a test, make sure you have added the Wingify SmartCode to every page you want to include in the campaign. Without the SmartCode, Wingify cannot deliver variations to your visitors.
Campaign Types in Web Experimentation
Choose the test type that matches your hypothesis:
Test Type |
When to Use |
Key Characteristic |
|---|---|---|
| AB - Single Page Test | Compare two or more versions of the same page (same URL). | Variations are served at the same URL; Wingify injects changes. |
| AB - Multi-Page Test | Test changes that span across multiple pages in a single experiment. | Variations are applied consistently across all specified pages for the same visitor. |
| Split URL Test | Test multiple versions of a page hosted on different URLs. | Visitors are redirected to variation URLs. Ideal for major redesigns. |
| Multivariate Test (MVT) | Test multiple elements on a single page simultaneously. | Wingify automatically generates all possible combinations of your element changes. |
Get Started with Campaign Creation
To create a new test, go to Web Experimentation in your Wingify dashboard and click Create in the top-right corner. Select the test type from the menu that appears. Wingify creates the campaign and opens the Configuration screen.
Navigate the Campaign Dashboard
The campaign page has three tabs in the left pane:
- Configuration: Where you build or configure your campaign.
- Reports: Shows live and historical campaign data once the test is running.
- Review: Becomes active once the required sections are complete. Use this to check your settings, preview variations, and view screenshots.
Campaign Configuration Overview
Regardless of the test type, every campaign uses the same configuration structure. The left pane groups these sections into two numbered phases:
- Define: Pages, Variations & Traffic, Metrics, Targeting, Integrations, and More Configurations
- Review: Configuration summary, Debugger, QA Configurations, Live preview, Variation Screenshots
At the bottom of each configuration phase, Previous and Next options let you move between the campaign configuration phases. You can also click any section under the Configuration tab to navigate directly to that particular phase. Click Save Now at any point during campaign configuration to save your progress without advancing to the next phase.
Your progress through each phase is tracked in the left pane.
Phase |
What You Configure Here |
|---|---|
| Pages | The URL(s) or page groups where your test will run. |
| Variations & Traffic |
Create variations and set traffic allocation. Note: For Split URL tests, this is where you define the control and variation URLs. |
| Metrics | Define KPIs. The primary metric determines the winner. Secondary metrics provide additional context. |
| Targeting | Define the audience conditions and trigger rules for each page group. |
| Integrations | Connect third-party tools like Google Analytics or BigQuery. |
| More Configurations | Access advanced settings, including Guardrails, SmartStats Configuration, Manual Activation, Mutually Exclusive groups, Additional Options, Hypothesis, and Notes & Labels. |
| Configuration Summary | Review all your campaign settings in one place before launch. |
| Debugger | Identify setup issues or conflicts in your campaign before it goes live. |
| QA Configurations | Set up and review quality assurance checks for your campaign. |
| Live Preview | Preview how each variation renders on your live site before launch. |
| Variation Screenshots | Review screenshots of each variation for a quick visual validation. |
Each section is covered in a dedicated article. Use the links below to go directly to the topic you need:
- Set Up Pages for Your Test
- Create and Configure Variations and Traffic
- Set Up Metrics for Your Campaign
- Configure Targeting and Triggers
- Configure Advanced Campaign Configurations
- Use the QA Assistant to Preview and Debug Your Campaign
- Review and Launch Your Campaign
Manage Your Campaign
Change the Campaign Status
To change the campaign status, click the status dropdown at the top-right corner of the campaign dashboard and select the new status. For more information on the campaign state lifecycle, see Campaign State Lifecycle in Wingify.
From the same dropdown, you can also:
- Click Schedule Campaign to set the campaign to start or change its status at a future date and time. For more information, see Schedule a Campaign in Wingify.
- Click See status workflow to view how campaign statuses progress from one to the next.
Clone the Campaign
Click the Clone icon next to the status dropdown to duplicate the campaign. For more information, see Clone a Campaign in Wingify.
View the Campaign Activity Timeline
Click the Activity Timeline icon next to the Clone icon to view a log of changes made to the campaign. For more information, see Track Your Wingify Campaign Activities.
Perform Additional Operations on the Campaign
The More Options menu next to the Activity Timeline icon provides additional campaign management options.
From this menu, you can:
- Edit the campaign name
- Share the campaign link with stakeholders. For more information, see Share a Link to Your Wingify Campaign.
- Download the campaign report as a CSV file
- Print the configuration summary
- Flush campaign data. Use this with caution. Wingify recommends cloning the campaign first, then flushing the data from the clone.
- Archive the campaign to remove it from the active list while retaining all data
- Delete the campaign permanently (recoverable via the retrieve link)
Need more help?
For more information or further assistance, contact Wingify Support.